With more than 200 million unique visitors every month, Indeed.com is one of the largest online job boards in the world. If you’re not advertising your open positions there, there’s a very good chance that you’re missing out on some great candidates. Luckily, posting jobs on Indeed is quick and easy. And there are different ways to do so depending on your company’s budget and needs.
Here’s a quick overview of three ways that you can advertise your next job opening on Indeed.com:
- Posting your job for free
Indeed will let you post job listings for free, which is a great option if you’ve got limited budget or just want to test the waters. Setting up an employer account is easy and posting a job takes less than five minutes provided you already have the job description ready and have a few basic details at hand.
The most important thing to keep in mind is that you want to optimize your posts for search. And since you can search by both keyword and location on Indeed, you need factor both into the title and job description. Make sure that your posts contain the words and phrases that you think job applicants will be most likely to search for. And, if you need help picking the best job title or writing a killer job description try Indeed’s resources for employers. It has great information on recent trends and insights into how to attract the best candidates for all kinds of roles.
To post a job for free, just select “Post job without sponsoring.” From there, you only need to follow a few more quick steps, including verifying your email address, and the job will be posted.
- Posting a sponsored job
If a free posting isn’t getting you the candidates you’re after, you can try paying for a sponsored job to reach more people. Unlike free job postings, which fall further down in the search results as they age, sponsored jobs stay near the top of the search results for as long as long as you advertise them.
Indeed’s sponsored ads work on a pay-per-click basis, meaning that you pay a small fee every time someone clicks on your job through the sponsored advertisement. Although the cost per click can vary from $0.20 to more than $1.50 depending on a number of factors, you can set a budget on how much you spend daily or monthly. Plus, you only pay each time someone clicks on the link to your job and you can stop sponsoring that job any time. If you’re not having much success with a free posting, it might be worth spending a bit to reach more candidates.
- Getting your job posted organically
Indeed doesn’t just accept postings, it also scours the Internet for ads on other sites to include in their listings. So if you have a job posted on the careers section of your company website and you’ve got it formatted correctly, Indeed may well pick it up and list it without your having to do a thing.
What you need to keep in mind is that for your ads to be posted automatically, they need to contain all of the relevant information. You’ll need to have a clear job title, make sure your company name and physical location are listed on the page, and include a detailed job description complete with plenty of keywords related to the role and industry. In short, it needs to be searchable. You can find out more about organic postings on Indeed here.
A very useful tool, indeed
When it comes to attracting lots of quality applicants for your vacancy, Indeed is one of the best tools out there. Now that you’ve got an idea about the different options available for posting, it may very well be worth your while to try some of them out.
Have you used Indeed to hire new staff? If so, what was your experience like?